About Us

Company Profile

Shenzhen AREED Technology Co., Ltd. (AREED) is recognized as a National Specialized and New "Little Giant" Enterprise and a National High-tech Enterprise. In 2025, with its strong growth and innovation capabilities, the company was rigorously evaluated and awarded the title of "Gazelle Enterprise" by the Shenzhen Gazelle & Unicorn Evaluation Committee. Since its establishment, AREED has always focused on the field of intelligent feeding devices for industrial automation, taking an integrated business philosophy of "overall solution design – core product delivery – full lifecycle after-sales service" as its core. By building one of the first comprehensive systems of independent intellectual property rights in the industry, AREED has become a benchmark service provider in the global intelligent feeding field for manufacturing.

AREED's growth path is closely aligned with the development of "Intelligent Manufacturing in China". In 2008, at the early stage of the transformation from "Made in China" to "Intelligent Manufacturing in China", a group of experts deeply engaged in industrial automation accurately anticipated the trend, spent two years overcoming the challenge of data interconnection, and innovatively built the first industrial feeding-related database in China, laying a solid data foundation for intelligent feeding technology R&D. In 2014, leveraging the industrial advantages of Shenzhen as the "capital of smart hardware", the company was officially registered. Within just one year, it transformed core technological achievements and launched the first intelligent feeder compatible with multiple brands of pick-and-place machines, quickly opening up the market and establishing a pioneering position in the industry. In 2015, AREED took the lead globally in proposing the innovative concept of "FEEDER+", breaking through the traditional boundaries of SMT high-precision feeding technology and extending it to the non-standard automation field. Through data-sharing design, it removed barriers between different types of equipment, and, combined with customized solutions and remote interconnected services, enabled intelligent feeding technology to adapt deeply to diverse manufacturing scenarios.

Its core technological advantages form the solid foundation for AREED's "Specialized and New" positioning, creating a technology matrix centered on "high-precision motion control, intelligent working-condition adaptation, and multi-equipment collaborative interconnection". The self-developed intelligent feeders adopt a dual closed-loop control architecture of servo motor plus vision positioning, achieving positioning accuracy of ±0.02–±0.03 mm, and improving feeding speed by around 20% compared with the industry average.

With its strong technological capabilities, the company's market coverage continues to expand and customer success stories keep emerging. Domestically, AREED has established three regional service centers in East China, South China and North China, and will further deploy three overseas marketing and service hubs in Southeast Asia, Europe and North America. In customer projects, a customized feeding system for a special insertion machine developed for a world-leading consumer electronics company effectively solved the problem of low feeding efficiency for multi-specification components, increasing production line capacity by 35% and reducing defect rate by 50%. This solution has been included in the industry's typical case library for intelligent upgrades. For a leading automotive electronics company, AREED created an integrated feeding and film-applying solution, realizing fully automated operation from feeding to lamination and saving 60% of labor costs per production line. Today, AREED's core product portfolio (die-cut roll feeders, pick-and-place machine feeders, film applicator feeders, special insertion machine feeders and non-standard customized feeders) has been widely deployed on automated production lines of globally renowned companies such as Apple, Huawei and Foxconn, making AREED a true industry leader.

Looking ahead, AREED will leverage the growth momentum of a "Gazelle Enterprise" to continuously deepen R&D in intelligent feeding technologies, expand applications in emerging fields such as new energy and automotive electronics, and strive to become a global leader in intelligent feeding solutions for industrial automation.